In this day and age where digital technology and the Internet has influenced how we live and work, it is shocking to know that very few small business owners have a website.
It is hard to believe that only 44% of small businesses have a website. This statistic is confounding when you realize people spend 6 hours a day on the Internet.
If you don’t take your business onto the World Wide Web, you could miss out on potential customers, sales and profits.
Advantages of having a website for your business
Powerful marketing tool
Owning a website is in itself already a form of digital marketing, but it is also a basic tool that allows you to use many other strategies for promotion of their products and services, and attract new customers. Many companies invest large amounts of their budget on maintenance of websites, and in marketing strategies, because they understand that sooner or later, will removing the profit from this investment.
Increases the visibility :
A website helps your company to gain visibility and trust as follows:
Generates constant advertising;
New customers come to you;
Maintains the relationship with customers.
A well constructed website, will attract new customers who might be looking for their products or services on search engines such as Google, thus increasing the visibility of your company. With a constant stream of people coming to your site, eventually, some of them become customers. In addition, a website helps maintain a good relationship with your customers, increasing the trust that they place in your company. Think a little, trust a company that has an online site, where you can visit and see what’s new, or a company without website?
Reaching a Wider Audience :
Building a website for your business will mean you could potentially reach these otherwise unreachable customers. Your business might be local, but you might have the potential to sell your products or services to a wider market, whether it be people in the next town, the nation as a whole or even the international market. Data shows that internet shopping is still on the rise, so taking your business online will potentially allow you to take advantage of the growth and expand your business. Even if you have no intention of using a business website to sell, you still might want to let customers know about your business. People commonly research businesses online before actually visiting the business location. So having a well designed website will help encourage them to come and visit you or be able to find your business in the first place.
Anyone, Anywhere & Anytime :An advantage of having a website is your business information and details about your products and services can be accessed by anyone, no matter where they are on the planet or what time of day it is. The internet is online 24 hours a day, 7 days a week. So even if your business isn’t open your
Connect People :
If you have a contact form or another way for people to be able to contact you – even if it is as simple as your e-mail address on your website, then people can potentially get in contact with you, whether you’re in front of a computer or not.
In the modern age, people are using their mobile phones more and more to browse the Internet, find out about businesses and even buy products and services. So even if your website is just a short description of your business it might help customers find your location while they are on the move.
Easy Access To Business Information :
With a website, customers can easily access information about your business. They can see what products or services you sell, your prices, your location and much more.
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.
Efficient Way to Promote Your Business.
If you are still using traditional forms of marketing, you are wasting valuable resources, time and money. Traditional forms include press releases, print ads, flyers and distribution Point- of- Purchase materials.
While still popular, traditional methods cost more money and cover less ground. It is also unsustainable; flyers, posters, print ads and press releases usually end up in the trash can.
Online marketing is faster, more efficient and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.
A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.
If you are a business owner, more visitors leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.
Keep Track of Your Business in Real Time.
One of the most significant benefits of having a website for a small business is that you can keep track of its performance in real time through the use of analytics.
Analytics will provide you valuable data on how your business has been moving within a period of time. Key indicators of business performance include the following metrics:
- Number of visitors going to your website.
- Number of “unique visitors” or those who visit your website only once.
- Page views or impressions tell how many times a page has been read or visited. This will give you an idea on which type of content visitors find interesting.
- Bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.
- Average time on site will show how long visitors view your content. The longer the average time on site, the better for your website.
Professionalize Your Brand.
Many small business owners make the mistake of not working on their brand until they gain traction.
You have to start working on your brand before launching your business. The brand gives your business its identity and makes it easier for customers and clients to understand what it is all about.
The website is the most effective and efficient way to build and professionalize your brand:
It places your branded value proposition front and center in the Home page.
- Website optimization techniques can help Internet users find your brand.
- It can be distributed seamlessly through various online channels.
- A professionally made website shows you are serious about your business.
Owning a website that represents your company or business, It is not mandatory, but the benefits of having a website for your company are many. If you want to take your business to the next level, think of building a website, What will bring you more customers and more business.
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